Bulletproof Wins Six Red Dot Awards

Bulletproof has scooped six Red Dot Awards for work with Amstel (Heineken), Smirnoff Conspire (Diageo) and Milka, OREO and Toblerone (Mondelēz International).

Spanning Brand Design & Identity, Packaging Design, Retail Design and Website Design, the wins showcase the range of strategic and creative work being delivered across Bulletproof’s global studios and client partnerships.

Part of the internationally renowned Red Dot Award: Brands & Communication Design, the awards celebrate outstanding design and creative excellence from around the world.

“What makes this achievement particularly meaningful is the breadth of work being celebrated,” says Nick Rees, Chief Creative Officer at Bulletproof. “The strongest brands today need a clear strategic idea and distinctive creative expression that can stretch seamlessly from identity and packaging to retail, digital and beyond. To see our work awarded across such a diverse mix of disciplines is a brilliant reflection of the creativity, craft and strategic thinking our teams bring to brands at every touchpoint.  A huge thank you to our brilliant teams and partners at Heineken, Mondelēz International and Diageo for the ambition and collaboration behind the work”

Bulletproof’s 2026 Red Dot Award wins:

·      Amstel | Heineken – Packaging Design
Part of a global brand transformation that took Amstel back to its Amsterdam roots, creating a more unified, distinctive identity designed to flex across more than 100 markets.

·      Milka & MONOPOLY | Mondelēz International – Packaging Design
Milka’s first pan-European partnership with MONOPOLY transformed its iconic packs into collectible branded currency, bringing together two much-loved brands across 38 European markets.

·      Smirnoff Conspire | Diageo – Packaging Design
Created specifically for the Indian market, Smirnoff launched three bold flavour variants through a vibrant packaging system inspired by Indian art and architecture, united under the expressive “Flavour is a Vibe” platform.

·      Smirnoff Conspire | Diageo – Brand Design & Identity
A second Red Dot for Smirnoff, celebrating the broader identity created to give the proposition a distinctive brand world of its own.

·      OREO.com | Mondelēz International – Websites
Turning OREO.com from a place to shop into a place to play, with a brand-first digital experience built around interaction, discovery, fandom and the unmistakable personality of OREO.

·      Toblerone | Mondelēz International – Retail Design

Turning scarcity into spectacle in world travel retail for the launch of limited-edition Toblerone Pink Crush. A live product countdown, immersive digital storytelling and boutique-inspired gifting combined to turn the retail space into a playful, premium experience built to drive discovery and desire.

‍