Bulletproof and Smirnoff Win Big at Transform Diamond Awards

Bulletproof’s work with Diageo on Smirnoff Conspire has picked up three accolades at the Transform Diamond Awards 2026, including the coveted Diamond for Best Localisation of an International Brand.

The global recognition follows the work’s success at the Transform Awards Asia, where Smirnoff Conspire took home the Grand Prix.

The Transform Diamond Awards bring together Gold-winning work from Transform’s regional awards around the world - Australia and New Zealand, Asia, Europe, the Middle East and Africa, and North America - to compete on a global stage, celebrating the very best in brand strategy and design.

From regional relevance to global recognition

Developed specifically for India, Smirnoff Conspire was created to give one of the world’s most recognisable vodka brands greater relevance with a new generation of Indian consumers.

“The opportunity wasn’t about simply applying a global brand formula locally. We wanted to build from Indian culture outwards,” says Mark Armstrong, Executive Creative Director, APAC at Bulletproof. “Three bold flavour variants draw inspiration from Indian art and architecture, with typography crafted with a touch of vintage charm and our expressive ‘Flavour is a Vibe’ platform bringing it all together. The result is a bold new expression of Smirnoff, shaped by the energy, culture and attitude of India.”

Three global accolades for Smirnoff Conspire

At the 2026 Transform Diamond Awards, the work received:

·      Diamond – Best Localisation of an International Brand

·      Gold – Best Use of Packaging

·      Gold – Best Development of a New Brand Within an Existing Brand Portfolio

These wins continue an incredible run for Smirnoff Conspire and celebrate the power of combining global brand thinking with deep local cultural relevance.