Bulletproof Celebrates Eight Wins at Transform North America

Four Gold, one Silver and three Bronze across five brands.

A standout night for Bulletproof at the 2026 Transform Awards North America, where we took home eight awards recognising our work across brand strategy, identity, packaging design and brand transformation.

From bringing fresh cultural relevance to Chips Ahoy! and reimagining American icons Brawny and Snyder's of Hanover, to building distinctive brand worlds for Rolliefest and the Concacaf Nations League, the wins celebrate the breadth of creativity, strategic thinking and craft behind our work.

"What's exciting about these wins is the sheer diversity of challenges we've tackled, from breathing new life into iconic brands to building entirely new ones. Each project demonstrates how creativity can unlock relevance, build connection and create lasting desire. Huge credit to our clients for their ambition and to our teams for bringing it all to life,” said Tony Connor, Executive Creative Director, North America at Bulletproof.

Bulletproof's 2026 Transform North America wins

Chips Ahoy! x Stranger Things

• GOLD | Best Use of Packaging (Limited Edition)
• GOLD | Best Visual Identity from the Food & Beverage Sector

Bringing together two cultural favourites, we created a bold, collectible limited-edition pack for Chips Ahoy! in collaboration with Netflix's Stranger Things. Balancing the distinctive worlds of both brands, the design brought fresh cultural relevance to Chips Ahoy!, generating excitement and standout on shelf.

Snyder's of Hanover

• GOLD | Best Use of Packaging

Honouring its pretzel-making heritage while embracing a new era, we reimagined Snyder's of Hanover with a modern, premium packaging identity rooted in craftsmanship and authenticity. The redesign celebrates what makes the brand distinctive while strengthening its relevance for today's consumers.

Rolliefest

• GOLD | Best Visual Identity from the Sports & Leisure Sector
• SILVER | Best Strategic or Creative Development of a New Brand

Built around a shared passion for rare timepieces, we partnered with Rolliefest to create a brand strategy, identity and experience that puts provenance, rarity and storytelling at its heart. The result is a distinctive brand world designed to connect and celebrate a global community of collectors.

Concacaf

• BRONZE | Best Visual Identity from the Sports & Leisure Sector

One competition. 41 nations. One unifying identity. We created a new brand identity for the Concacaf Nations League, bringing together all 41 member nations through a cohesive visual system that celebrates the collective spirit of the competition.

Brawny

• BRONZE | Best Brand Evolution (Consumer)
• BRONZE | Best Visual Identity from the FMCG Sector

Even icons need to evolve. Partnering with Georgia-Pacific, we reimagined one of America's most enduring brand characters, the Brawny Man. Balancing heritage with contemporary relevance, the evolution gives the iconic mascot renewed personality and presence, making him feel both heroic and relatable to today's audiences.