Taking luxury to new levels
With a portfolio that stretches from the Alps to the Adriatic, Ultima’s properties are exclusive, enviable, and always in-demand. But with the codes of luxury shifting, we helped them refresh their brand and disrupt the rulebook of traditional indulgence — driving desire among a new generation of global elites.
project
Ultima Rebranding
client
Ultima Capital
Services
Brand Strategy
Brand Identity System
Tone of Voice
Naming
Digital Design
Motion Design
Brand Film & Photography
Brand Campaign
COLLABORATORS
Exceeding expectation
The luxury we discovered at Ultima’s properties inspired our strategy of: ‘The Exceptionally Unexpected’. Grounded in a rich and refined tone of voice, every element was devised to hero this new standard, telling deep visual stories and elevating small details to trigger an ASMR response, in a way that reflects how it feels to stay at an Ultima location.
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Stirring
every sense
The refreshed brandmark is etched from negative space, while the Fleur-De-Lis was revived with a newfound elegance. Paired with arresting photography, understated typography, a dynamic palette and bespoke patterning for every Ultima location, the result captures the extreme exclusivity of Ultima properties.
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Today, Ultima continues to go from strength to strength—launching two new locations in Courchevel and Corfu and acquiring a prestige site in the French Riviera. Plus, after listing on BX Swiss Exchange, Ultima Capital increased its share price by over 60%.
THE CHECKOUT
Growth
77% YOY growth in 2022.
Three new properties to open in 2024-2025.
Standout
World’s Best Inspired Design Hotel 2021, World Boutique Hotel Awards.
Best Design Hotel 2022, Connoisseur Circle.
Best Travel Brochure 2023, Travel Marketing Awards.
Fandom
Voted ‘Most Popular Ski Hotel’ 2022, Falstaff Travel Magazine.
Averages a 5-star review on Tripadvisor.
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