Unlocking the power of popular culture
Ten Toes is a sports and entertainment marketing agency like no other, working with high-performance stars and athletes from around the world. We helped them harness their disruptive nature to create a cutting-edge brand that could hold its own anywhere — driving desire and supporting its mission to create a better future for sports marketing.
project
Ten Toes Rebrand
client
Ten Toes
Services
Brand Strategy
Brand Identity System
Naming
Tone of Voice
Digital Design
Motion Design
Brand Film
COLLABORATORS
Elevating impact
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We found our strategic unlock in Ten Toes’ ethos for content creation: the belief that greater storytelling means greater emotional impact. ‘Elevating Impact’ became the heartbeat of our strategy, capturing their tenacious spirit and endless pursuit of better.
Moving up
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The identity reflects their restless progression: never still, always moving, always hungry. The Elevate icon itself is the foundational creative vehicle, reinforcing brand beliefs through dynamic movements: kinetic glimpses of what’s to come.
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The end game
Empowered by a brand identity that captures the spirit of the agency and everyone it represents, Ten Toes continues to make moves. Awarded Agency of the Year 2022 by the Football Business Awards, they’ve built a first-team roster of blue-chip clients including Coca-Cola and FIFA—and they’re showing no signs of slowing down.
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Growth
Watch...
Standout
This...
Fandom
...Space.
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